Just Entrepreneurs|解读易界网

在欧洲商学院取得了金融硕士学位之后,冯林便一直在金融行业工作,先后供职于美林证券(Merrill Lynch)和瑞士银行(UBS),之后我来到了顶峰投资(Summit Partners),负责在大数据,网上金融,广告科技,电商,网上平台等互联网公司中寻找交易机会。

正是在顶峰投资的这段工作经历,让冯林认识到互联网并购的强大市场潜力,并在2014年创立了一个聚焦全球的跨境并购合作的平台-易界网。他十分享受在伦敦的工作时光,而且热衷于发展英国和中国之间的贸易往来以及建立文化纽带。目前,冯林同时担任英国华人金融协会会长一职。该协会是英国目前最活跃的华人金融组织,拥有1,000多名会员。

易界网是做什么的?

易界网是一个线上并购融资项目发布平台,旨在帮助用户在全球化的背景下通过信息手段更快地找到合适的投资对象及合作伙伴,更有效地促成跨境并购及商务合作。我们服务的主要对象是中小企业。总部设在伦敦,在上海和北京两地设有分公司。

到目前为止,大多数在线并购活动所提供的都是一些基本信息,实则更像是在做推广。买卖业务是十分复杂的,尤其是跨境买卖交易,需要一定线下活动的配合。因此,全球范围内,仅有几家平台能提供在线项目执行的功能。

就是这样一个背景和趋势之下,易界网应运而生。企业和行业有着相似之处,每个业务的出售或者投资策略都是个体。易界网,作为网上跨境商务对接平台,致力于从线上和线下帮助国内外企业进行对接,促成企业合作及投资达成。

易界网与世界主要的数据分析商有着紧密的合作,同时也通过复杂的运算系统来为用户提供匹配结果和分析,协助部门和个人业务层面的决策。

我们拥有一个集中化的基础设施,用来推动产品开发以及为用户提供远程帮助-从具体分析到获取国内外专家的建议和意见-其实质上是一个电子的“虚拟咨询”,可以在我们的平台上或者从当地合伙人处获得帮助。交易合伙人是线下服务的核心,它是由并购专家组成的一个全球化网络,从线下项目执行,处理到合规性等方面提供帮助。

易界网的核心价值是什么?

我们是一个非常年轻的企业,在企业建立初期,我和管理团队们就对企业的价值有了清晰的认识。而且,这种价值观一直在企业发展中起着重要的作用。

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灵活性-不断满足客户的需求和适应市场的不断变化;专业性-具备专家解决问题的能力;透明度-有着清晰和开放的企业内部和外部;人性化-关注客户所需;创新性-保持前瞻性,寻根问底,不断创新;完整性-我们所有并购活动都具有一致性和符合道德标准。

中英双边贸易间有哪些障碍需要克服?

如果你是易界网的用户,你会发现我们已经把挑战看成了投资机会。严格来说,中国目前非常关注外部投资机会,并且能够迅速适应在西方国家实行已久的并购处理方式。

英国拥有悠久的海外贸易发展历史,对中国来说,是最容易与之开展贸易合作的国家之一。双方的知识壁垒正在被打破,变化的速度也在加快,也许,正像中国不断适应外部世界的变化一样,在英国的我们也需要清晰认识到这种变化的速度,而不是冒着风险抱着过时的观点去看待中国的巨大变化。

上个月,易界网在伦敦科技周期间举行了一次论坛活动。具体情况怎么样?

刚开始的时候,我们也是比较忐忑的,在科技周的最后一天举办中英企业投资与合作论坛。然而,事实证明,我们当时的担心是多余的,注册人数远远超出预期,在论坛举办当天,一共接待了300多名嘉宾。

我们的专家团队有39名成员组成,都是业界领军人物,为我们建立了真正意义上的广泛的商业合作网络。我听闻有五个业务发展合作关系通过此网络而建立起来,因此,我认为我们传达了一些真正有价值的东西。

对于英国是中国在欧盟投资的第一大目的国,您是怎么看的?

正如我先前讲到的,英国有着悠久的贸易历史,对中国来说可能是最容易发展对外贸易合作的国家之一。而且,英国有许多像英中贸易协会、英国贸易投资署和48 Group这种组织为两国的贸易发展献策献力。

英国作为一个发达的经济体,拥有许多值得中国去学习的地方,同时,它也是一个安全的投资目的地,可以在科技和基础设施等领域与其建立合作伙伴关系。

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一个总部设立在英国的初创企业是如何吸引到中国的投资的?

这件事情不是一两句可以讲清楚,而是真的是要依靠科技或者创新,当然,还有亚洲和西方市场的发展潜力。易界网在创立之处,便获得了英国投资贸易署的大力支持。在这里,我强烈推荐初创企业可以与关注中国市场的机构建立合作关系,他们会帮助初创企业吸引到更多投资人的注意。

在运营企业过程中,您认为最大的乐趣是什么?

看到想法变成现实,与我的团队分享我的激情,为我们所为之奋斗的公司创造更多的价值。

您成功的秘诀是什么?

清晰的想法,明确所产生的价值和利益,方案执行的明确性。

对于寻找资金支持的年轻创业者们,您可以给他们些什么建议?

寻找资金支持的过程是艰难的,每一次的失败和挫折都是对你的考验,不要惧怕失败。相信你所追求的,永不放弃。在欧洲商学院取得了金融硕士学位之后,我便一直在金融行业工作,先后供职于美林证券(Merrill Lynch)和瑞士银行(UBS),之后我来到了顶峰投资(Summit Partners),负责在大数据,网上金融,广告科技,电商,网上平台等互联网公司中寻找交易机会。

正是在顶峰投资的这段工作经历,让我认识到互联网并购的强大市场潜力,并在2014年创立了一个聚焦全球的跨境并购合作的平台-易界网。我十分享受在伦敦的工作时光,而且热衷于发展英国和中国之间的贸易往来以及建立文化纽带。目前,我同时担任英国华人金融协会会长一职。该协会是英国目前最活跃的华人金融组织,拥有1,000多名会员。

易界网是做什么的?

易界网是一个线上并购融资项目发布平台,旨在帮助用户在全球化的背景下通过信息手段更快地找到合适的投资对象及合作伙伴,更有效地促成跨境并购及商务合作。我们服务的主要对象是中小企业。总部设在伦敦,在上海和北京两地设有分公司。

到目前为止,大多数在线并购活动所提供的都是一些基本信息,实则更像是在做推广。买卖业务是十分复杂的,尤其是跨境买卖交易,需要一定线下活动的配合。因此,全球范围内,仅有几家平台能提供在线项目执行的功能。

就是这样一个背景和趋势之下,易界网应运而生。企业和行业有着相似之处,每个业务的出售或者投资策略都是个体。易界网,作为网上跨境商务对接平台,致力于从线上和线下帮助国内外企业进行对接,促成企业合作及投资达成。

易界网与世界主要的数据分析商有着紧密的合作,同时也通过复杂的运算系统来为用户提供匹配结果和分析,协助部门和个人业务层面的决策。

我们拥有一个集中化的基础设施,用来推动产品开发以及为用户提供远程帮助-从具体分析到获取国内外专家的建议和意见-其实质上是一个电子的“虚拟咨询”,可以在我们的平台上或者从当地合伙人处获得帮助。交易合伙人是线下服务的核心,它是由并购专家组成的一个全球化网络,从线下项目执行,处理到合规性等方面提供帮助。

易界网的核心价值是什么?

我们是一个非常年轻的企业,在企业建立初期,我和管理团队们就对企业的价值有了清晰的认识。而且,这种价值观一直在企业发展中起着重要的作用。

灵活性-不断满足客户的需求和适应市场的不断变化;专业性-具备专家解决问题的能力;透明度-有着清晰和开放的企业内部和外部;人性化-关注客户所需;创新性-保持前瞻性,寻根问底,不断创新;完整性-我们所有并购活动都具有一致性和符合道德标准。

中英双边贸易间有哪些障碍需要克服?

如果你是易界网的用户,你会发现我们已经把挑战看成了投资机会。严格来说,中国目前非常关注外部投资机会,并且能够迅速适应在西方国家实行已久的并购处理方式。

英国拥有悠久的海外贸易发展历史,对中国来说,是最容易与之开展贸易合作的国家之一。双方的知识壁垒正在被打破,变化的速度也在加快,也许,正像中国不断适应外部世界的变化一样,在英国的我们也需要清晰认识到这种变化的速度,而不是冒着风险抱着过时的观点去看待中国的巨大变化。

上个月,易界网在伦敦科技周期间举行了一次论坛活动。具体情况怎么样?

刚开始的时候,我们也是比较忐忑的,在科技周的最后一天举办中英企业投资与合作论坛。然而,事实证明,我们当时的担心是多余的,注册人数远远超出预期,在论坛举办当天,一共接待了300多名嘉宾。

我们的专家团队有39名成员组成,都是业界领军人物,为我们建立了真正意义上的广泛的商业合作网络。我听闻有五个业务发展合作关系通过此网络而建立起来,因此,我认为我们传达了一些真正有价值的东西。

对于英国是中国在欧盟投资的第一大目的国,您是怎么看的?

正如我先前讲到的,英国有着悠久的贸易历史,对中国来说可能是最容易发展对外贸易合作的国家之一。而且,英国有许多像英中贸易协会、英国贸易投资署和48 Group这种组织为两国的贸易发展献策献力。

英国作为一个发达的经济体,拥有许多值得中国去学习的地方,同时,它也是一个安全的投资目的地,可以在科技和基础设施等领域与其建立合作伙伴关系。

一个总部设立在英国的初创企业是如何吸引到中国的投资的?

这件事情不是一两句可以讲清楚,而是真的是要依靠科技或者创新,当然,还有亚洲和西方市场的发展潜力。易界网在创立之处,便获得了英国投资贸易署的大力支持。在这里,我强烈推荐初创企业可以与关注中国市场的机构建立合作关系,他们会帮助初创企业吸引到更多投资人的注意。

在运营企业过程中,您认为最大的乐趣是什么?

看到想法变成现实,与我的团队分享我的激情,为我们所为之奋斗的公司创造更多的价值。

您成功的秘诀是什么?

清晰的想法,明确所产生的价值和利益,方案执行的明确性。

对于寻找资金支持的年轻创业者们,您可以给他们些什么建议?

寻找资金支持的过程是艰难的,每一次的失败和挫折都是对你的考验,不要惧怕失败。相信你所追求的,永不放弃。

Hi Lin, thanks for talking with us today. Please can you tell us a bit about yourself.

After studying an MSC in finance at ESCP Europe I’ve consistently worked in finance, working at Merrill Lynch, UBS and latterly at Summit Partners, where I was responsible for sourcing deals through the internet.

This was where I really saw the potential of the internet to reshape M&A in the mid-market, leading to the creation of DealGlobe in 2014. I love working in London and I am passionate about developing the business and cultural link between UK and China. Currently, I am also the president of the Association of Chinese Financial professionals in the UK (ACfPU) with over 1,000 members.

What is DealGlobe?

DealGlobe is a digitally-focused business delivering an end-to-end approach for M&A and capital raise for SME’s, based in London, Shanghai & Beijing.

The majority of online M&A activities to date have been quite basic, little more than online promotion. Buying or selling businesses is complex, especially cross-border, requiring significant offline activities. As a result there have been very few genuinely executional online platforms – and none with a global reach.

Addressing this was the inspiration for DealGlobe. Whilst businesses and sectors have similarities. every business sale or investment strategy is individual. To create a truly end-to-end digital business model with global reach for M&A and capital raise you need to combine both online and offline capabilities, which is exactly what DealGlobe does.

The online platform automates and deepens the more standard parts of the process. It has a proprietary algorithm to support business match making and analytics to assist with sector and individual business level decision-making, while the internet enables global reach.

Supporting this we have a centralised infrastructure that drives product development as well as providing remote support for individual business situations – from specific analytics through to accessing global or local industry experts – essentially a digitally enabled and scaled ‘virtual consultancy’ operating either through the platform or directly from local Deal Partners. Deal Partners are the core of the offline service, a global network of M&A professionals who provide the locally relevant offline executional, process & compliance support.

What are DealGlobe’s core values?

We are a very young business and since the start I and the executive team have had a clear view on the values that guide our approach to our business and the outside world. These are more rooted in a statement of behavior than just being a single word, but if you want me to explain, I can!

These are to be the most active to the needs of our clients and changes in the business envoronment (Agility), to have an expert capability across all we do (Knowledge), to be open and clear internally and externally (Transparency), to be customer and people focused, not just process and technology.

(Human), to be forward looking, ask ‘why’ and constantly improve (Innovative) and of course to be consistent and ethical across all our activities (Integrity)

What are some of the challenges that have to be overcome in bilateral trade between the UK & China?

Well, of course if you are a user of DealGlobe our foundations in China mean we turn challenges into opportunities….more seriously China is both very focused on external investment and very rapidly adapting to the much more established processes that have evolved over a long period in the West.

With its history of overseas trade the UK is also one of the most adaptable and easiest partners for China. The knowledge gap on both sides is closing, the pace of change is so fast, maybe just as China is adapting to the outside world we in the UK need to understand the speed of this and not risk looking at China with what can be regarded as out of date preconceptions.

Last month, DealGlobe held an all day forum during London Tech Week. How did this go?

We were a little unsure about running the China Britain Investment & Partnership forum on the last day of Tech Week, but in fact we were surprised and delighted to be over-subscribed, hosting just under 300 guests.

Our 39 panel guests were all leaders, either of multi-billion businesses or policy influencers, which led to great debate and really extensive networking. I heard personally of five new business relationships being developed through networking, one possibly very significant, so I think we delivered some real value.

The UK is the number one destination for Chinese investment in the EU, why do you think this is the case?

Really as I said earlier the UK has a rich history of trade and is one of the easiest partners for China to work with. Bodies like the China-Britain Business Council, UKTI and the 48 Group have both knowledge and connections that give concrete help. Also the UK as an advanced economy has a lot for China to learn from, and is also a safe destination for investment and partnerships in a wide range of areas from tech through to infrastructure.

How can a UK based startup attract investment from China?

There is no simple answer, it depends really on the tech or innovation and of course the potential value in development to Asian markets as well as the West. At DealGlobe we received good support from UKTI and I would strongly recommend a start up to engage with China-focused bodies, their experience will help communicate the ideas strongly and improve the chances of being noticed by more of the right people.

What do you enjoy most about running your own business?

Seeing a thought become a reality, working with a team that shares my passion and achieving better value for the businesses we work with.

What’s key to a successful pitch?

The clarity of the idea, the clarity of the new value / benefits it brings, the clarity of the implementation plan.

What advice would you give to young entrepreneurs looking for financial backing?

It’s tough but from every knock back there can be a learning that means the next time you are stronger and your pitch becomes more compelling. If you believe in your business, don’t give up.



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